The ubiquity of the web has allowed large companies and organizations to interact with their customers with incredible ease and frequency, as well as provided the ability to better understand their customers and tailor those communications to the individual level. Central to improving the quality of this relationship (and the likelihood of winning future business with these users) is the collection and analysis of browsing behavior and electronic communications. This in turn drives more precise and accurate messaging and content pushed to these customers, which increases customer loyalty, satisfaction and the likelihood of repeat business.
"Intuidex recommender system analytics is trusted by one of the foremost providers of business and financial news to monitor, analyze and recommend content in real time to web visitors. As the user browses, Intuidex analytics provide the user with a unique experience tailored to their interests and needs.